Everything You Need to Know About Post-Event Surveys | AnyRoad

Everything You Need to Know About Post-Event Surveys

Sara Detrik

Table of Contents

Event Marketing — it’s about giving and receiving. Feedback is the lifeblood of improvement, growth, and genuine customer connection. We can’t gauge our work without a yearly assessment. So, it stands to reason that event marketing can’t succeed without event feedback questions.

Your surveys are vital to your success. When you ask visitors and consumers about their experience, you start a two-way dialogue. You can improve loyalty and gain a map for where to grow next. Gathering feedback is vital to scaling your brand and event success.

In fact, according to People Pulse, with the right motivation, you can get 85% of your customers to respond to your post-event surveys. That’s essential information you can use to improve and earn your customers’ trust.

We list the best post-event survey questions and examples you can ask to help improve your brand experience.

What Is a Post-Event Survey?

Before we get into the post-event survey questions, what exactly is an event survey? An event survey is a questionnaire that collects feedback about participant experience. It includes multiple-choice and open-ended questions. This is also a common place to collect your net promoter score or how likely your attendees are to recommend you to a friend.

Anyone participating in your event should get the survey since you want the most opinions possible. Focusing on every person’s experience will reveal trends you wouldn't normally be able to. Successful event planning and execution depend on customer satisfaction, and event feedback surveys are an important measure of effectiveness.

Booking systems are the perfect way to automate feedback.

Types of Post-Event Survey Questions

You can ask many different questions for a survey about an event, but each reliably falls into a few different categories. We’ve separated the post-event survey questions for attendees based on their type to help you understand and choose which to incorporate. We recommend picking a few from each for variety.

We’ve listed the following categories:

Interval Scale Questions

You ask interval scale questions on a rating between 1 (extremely negative) and 10 (extremely positive). Event marketers best use these questions when asking for an opinion they want to quantify into a number rating. The number rating and your net promoter score can help measure your team's performance and guide improvements for your next event.

1. "How likely are you to recommend us to a friend?"

This question concerns the golden net promoter score rating and the massive opportunity for growth. This metric is one of the most vital information you can collect to gauge your performance. Customers who answer positively are more likely to repeat purchases and refer others to your brand.

You can measure your NPS rating using a thermometer scale.

2. "How helpful was our staff?"

3. "How satisfied are you with…?"

4. "How likely are you to visit us again in the future?"

5. "How likely are you to purchase from our brand after your experience?"

How to calculate average transaction value (ATV).

Psychographic Questions

Psychographics is the study of consumer behavior and psychological characteristics, as opposed to demographic information like age and location.

  1. "I like to know trends before others."
  2. "I’ll go out of my way to find the best possible deal."
  3. "I will travel far for the right event."
  4. "I love diving into new experiences head first."

Multiple-Choice Questions

Multiple-choice questions are great for gathering demographic information to narrow down marketing spend.

  1. "Do you want to join our newsletter?"
  2. "Have you attended our other events before?"
  3. "How did you hear about this event?"

AnyRoad's feedback feature makes it easy to pull your guests' opinions into one place and save time by compiling top themes.

  1. "In the past six months, how often have you purchased [your product/kind of product]?"
  2. "Did this event meet your expectations?"
  3. "Did you have trouble finding the event information?"
  4. "Who was your tour guide? / Who facilitated your experience?"
  5. "Have you heard about this event before?"
  6. "What country are you from?"
  7. "What is your sex/gender?"
  8. "What is your ethnicity?"

Open-Ended Questions

Open-ended questions are the hardest to get answers from, so use them sparingly and only for the information you need.

  1. "What did you most enjoy about today?"
  2. "What could be improved about your experience?"
  3. "How did this experience compare with other similar events you’ve been to in the past?"
  4. "Do you have anything you’d like to see from us or ideas for future events?"
  5. "Please share any additional comments, thoughts, or suggestions for future events."

When Is The Best Time to Send Out Your Post-Event Survey?

The best time to send your post-event survey is one to two days after the event, while your guests still think of you in a positive light.

Go a Step Further With Pre-Event Survey Questions.

Event Feedback Questions Help You Scale

Post-event survey questions help you understand your consumers and point the way for where to grow your next event.