How to Prove the Impact of Brand Home Experiences on Revenue | AnyRoad

How to Prove the Impact of Brand Home Experiences on Revenue

How do you prove a brand home experience's effect on revenue? Here's how we broke it down:

  1. Short-Term Impact
    1. Add-ons, Ticket Sales, & Tours
    2. Gift Shop Sales
  2. Long-Term Impact
    1. Lifetime Value
    2. Marketing Communication Opt-Ins

For more on brand home experience success, check out our guide!

Short-Term Impact

To grow your budget and buy-in for your brand home experiences, it’s important to start by showing your strategy's immediate benefits on revenue. By having points of proof, you can begin to scale your efforts based on what you already see working.

Add-ons, Ticket Sales, & Tours

The most obvious impact on revenue is brand home tour ticket sales, plus any add-ons you have available during the check-out process. Ticket prices can range from low to high depending on the level of experience you’re offering. For example, a short, general tour through your brand home focused on history might have lower-priced tickets to attract the general public.

But if you offer private experiences or tours that include high-tier tastings of your product, you can charge more for the experiences for increased ticket revenue. Selling add-ons during the booking process can also help boost revenue.

42% of brand home marketers surveyed said their main success metric is ticket sales.

Gift Shop Sales

Another short-term metric for proving revenue impact is how much your gift shop makes. A solid brand home experience has retail built-in for each moment of choice a consumer is presented with. Add-ons at the beginning of the booking experience and a tour that leads out through a gift shop are commonplace in the brand home world.

You can pull POS data into your brand home ticketing platform to see which experiences drive the most sales post-tour.

Long-Term Impact

When you start thinking about the long-term impact of your brand home experience on revenue, how you measure and prove it becomes trickier.

Lifetime Value

The key to driving long-term impact is building loyalty with your consumers, which will result in them repeatedly buying your products. By comparing purchases or purchase intent before and after the experience, you can see your impact on their behavior.

According to our Brand Home Trends: 2023 Report, brand home experiences increase Net Promoter Scores by 50 points on average after a visit.

Marketing Communication Opt-Ins

When done right, brand home experiences offer the perfect way to collect valuable consumer insights and those precious marketing opt-ins that allow you to continue consumer engagement via digital channels post-experience.

Proving Your Value Isn’t Easy…

However, when you can show the short-term revenue impact of your experiences, you can grow your budget and invest more in a longer-term strategic plan. Measuring revenue impact is just one piece of showcasing your return on investment (ROI), but it is powerful for your team and those whose goals are specifically profit-driven.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Some features you should consider including on your list include: