Author

Christine Friscic

Christine Frisic (she/her/hers) is the Head of Product Marketing at AnyRoad, and has extensive experience in go-to-market strategies, customer-centric storytelling, and helping marketing teams scale. Christine writes about scaling, leadership, and executing world-class events.

Author Posts

5 Tips to Uplevel Your Experiential Marketing, From Execs Who've Been There

We’ve gathered insights from top executives who have successfully navigated the challenges of experiential marketing today. Here are five key tips to uplevel your experiential marketing strategy.

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Experiential ROI: How to Quantify Your Success

Many teams want to zero in only on the impact consumer events and brand experiences have on revenue, but the truth is that it’s often much bigger than revenue alone. Brands need to look at success much more holistically in order to show the full picture of their impact and make the case for continued or increased experiential marketing investment.

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Strategies to Maximize The ROI of Your Events and Activations

If you’re planning events or activations, maximizing your return on investment (ROI) should be at the top of your priority list. Read on for the best strategies!

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Why You Need a Data-Driven Experiential Marketing Strategy

Don't just throw spaghetti at the wall to see what works. Learn how to bring data into the marketing mix.

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Make Sure You’re Capturing The FullView of Your Brand Experiences

Did you know that 66% of guest data goes unidentified? Read on to see how you can decrease that number.

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