Author

Jonathan Yaffe and Daniel Yaffe

Author Posts

How AI Is Changing Activations and Events

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Published on: August 9, 2023
Categories: Future Thinking, Operations

Artificial intelligence is everywhere. From generative Chat GPT prompts to machine learning, the opportunities for this new technology are limitless. But how does it impact the day-to-day of events and activations your brand is planning? And what are the pros and cons?

Brands Play Experiential for The Long Game of Loyalty

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Published on: October 14, 2022
Categories: Future Thinking

CEO Jonathan and COO Daniel sit down to talk what's next for the future of brand loyalty.

Why Successful Brands Are Selling Experiences

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Published on: September 7, 2022
Categories: Future Thinking

The best brands build loyalty through event marketing. The Yaffe brothers break down why.