## Author

# Jonathan Yaffe and Daniel Yaffe

## Author Posts

### How AI Is Changing Activations and Events

[Learn More](https://blog.anyroad.com/article/ai-in-activations-and-events)  
Published on: [August 9, 2023](https://blog.anyroad.com/article/ai-in-activations-and-events)  
Categories: [Future Thinking](https://blog.anyroad.com/blog-categories/future-thinking), [Operations](https://blog.anyroad.com/blog-categories/operations)

Artificial intelligence is everywhere. From generative Chat GPT prompts to machine learning, the opportunities for this new technology are limitless. But how does it impact the day-to-day of events and activations your brand is planning? And what are the pros and cons?

### Brands Play Experiential for The Long Game of Loyalty

[Learn More](https://blog.anyroad.com/article/brands-play-experiential-for-the-long-game-of-loyalty)  
Published on: [October 14, 2022](https://blog.anyroad.com/article/brands-play-experiential-for-the-long-game-of-loyalty)  
Categories: [Future Thinking](https://blog.anyroad.com/blog-categories/future-thinking)

CEO Jonathan and COO Daniel sit down to talk what's next for the future of brand loyalty.

### Why Successful Brands Are Selling Experiences

[Learn More](https://blog.anyroad.com/article/why-successful-brands-are-shifting-to-selling-experiences)  
Published on: [September 7, 2022](https://blog.anyroad.com/article/why-successful-brands-are-shifting-to-selling-experiences)  
Categories: [Future Thinking](https://blog.anyroad.com/blog-categories/future-thinking)

The best brands build loyalty through event marketing. The Yaffe brothers break down why.