## Author

# Michael O'Connell

## Author Posts

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January 22, 2021  
**Experience and Event Technology Integrations**  
A brief look at the ideal technology architecture and integrations for managing and measuring world class experiences and events.  
READ STORY](https://blog.anyroad.com/article/experience-and-event-technology-integrations)

January 19, 2021  
**What Is a Brand Home?**  
The world's most loved brands open their doors to the public for tours and experiences. These venues, often referred to as ‘brand homes’, are becoming increasingly sophisticated and interactive.  
READ STORY](https://blog.anyroad.com/article/what-is-a-brand-home)

January 5, 2021  
**Five Brands Leveraging Marketplaces for Experiences**  
From art classes to classic cars rentals, we identify five brands leveraging marketplaces to increase the scale and sophistication of their experience programs.  
READ STORY](https://blog.anyroad.com/article/five-brands-leveraging-marketplaces-for-experiences)

November 10, 2020  
**What Is Experiential Marketing and How Is It Different From Event Marketing?**  
What is experiential marketing and how is it different from event marketing? These are just two of the questions Michael O’Connell, AnyRoad’s VP of Marketing answers in this 10 minute guide.  
READ STORY](https://blog.anyroad.com/article/what-is-experiential-marketing-and-how-is-it-different-from-event-marketing)

September 22, 2020  
**Stand Out From The Crowd: Becoming an Embodied Marketer (Part 2)**  
We offer some tips, examples, and a framework to help you apply embodied cognition to your own experiential marketing efforts.  
READ STORY](https://blog.anyroad.com/article/stand-out-from-the-crowd-becoming-an-embodied-marketer-part-2)

September 21, 2020  
**Stand Out From The Crowd: Embodied Cognition for Marketers (Part 1)**  
As consumers clamor for experiences, brands can connect with their customers’ physical senses to establish long term loyalty and value.  
READ STORY](https://blog.anyroad.com/article/stand-out-from-the-crowd-embodied-cognition-for-marketers-part-1)