Our Team
The Leaders in Experiential Marketing
AnyRoad’s industry-leading platform enables businesses to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI.
Our Story
Founded in San Francisco in 2013 by brothers Jonathan and Daniel Yaffe, AnyRoad is the leader for experiential marketing software. We were founded on the belief that real-life, in-person experiences offer brands invaluable opportunities to build long-lasting relationships with their consumers, ultimately creating a community of brand advocates and accelerating revenue growth.
AnyRoad offers the only unified platform for experiential marketing that effectively connects back-end processes like booking, ticketing, payments, and more, with first-party data capture, consumer feedback and analytics. Armed with our platform, leading brands across various industries are able to streamline and scale their event operations, drive continuous improvements in their strategy with actionable insights, and increase the return on investment from every experience.
To date, we have closed over $66M in funding and work with some of the industry’s leading investors, including BlackRock, Andreessen Horowitz (a16z), Runa Capital, Kaiser Permanente, Rally Ventures, Precursor Ventures, and Day One Ventures.
The People Behind The Platform
Jonathan Yaffe
Co-Founder & CEO
Daniel Yaffe
Co-Founder & COO
Christian Collins
Chief Product Officer
Aamir Farooq
VP of Engineering
Leah Shough
Head of Legal
Michael Luna
CX Director & General Manager, Greece
Bay McLaughlin
Managing Director, Lifetime Loyalty
Bryan Grobstein
VP, Sales
Kiel Petersen
Global Head of Customer Growth
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