Integrating with Shopify POS | AnyRoad Help Center

Integrating with Shopify POS

March 27, 2025

Overview

When guests purchase bottles and merchandise on-site through Shopify POS you can associate these transactions with their AnyRoad profile to understand who is purchasing and how much they spend over time with your brand. With this data you can identify and target your most valuable customers, and better understand the impact experiences have on on-site sales.

This integration:

In order to use this integration you need:

Setting up Zapier

AnyRoad webhooks send all guest and booking data in real-time when a guest registers online or on-site. By connecting these webhooks to Shopify, every AnyRoad customer has an associated profile in Shopify when they make an on-site purchase.

Since Shopify doesn’t support capturing webhooks directly, you will need a 3rd party service to capture this data and send it to Shopify. This guide explains how to do this with Zapier, a web-based automation tool that connects apps and services. There are other similar platforms and services that can do this as well.

Create a Zapier account

If you don't already have one, create a Zapier account with the Professional plan or higher in order to integrate with Shopify. Zapier charges based on the number of tasks per month - this integration uses 2 tasks per guest registration for the standard setup or 4 tasks if you include the steps to create a product in Shopify. You can estimate the number of tasks you need by multiplying your average number of AnyRoad visitors per month by 2 or 4.

Configure the integration in Zapier

This integration sends AnyRoad customer data to Shopify through Zapier:

Step 1: Capture AnyRoad webhook

This step captures the webhook data from AnyRoad in Zapier. In order to complete this step, you’ll need to configure the webhook in the AnyRoad dashboard as well.

Create a new zap and choose Webhooks as the trigger and Catch Hook as the trigger event.

Step 2: Format guest opt-in data (optional)

This step transforms AnyRoad guest opt-in data into the Shopify format.

If you collect email opt-ins through AnyRoad and use Shopify for marketing, you'll want to send guest opt-in answers to Shopify. Shopify uses a boolean format (true or false) to collect opt-in data while AnyRoad uses text (yes, no, or partial). This step transforms the AnyRoad data into the Shopify format.

Choose Formatter for the next action.

Step 3: Search existing customers and add new ones

This step searches to see if a customer already exists in Shopify with the same email address. If not, it creates a new customer.

You will be prompted to select your next action. Search for and select Shopify.

Set the Action event to Find Customer, and connect your Shopify account under Account.

Step 4: Update an existing Shopify customer

This step updates an existing customer profile in Shopify with data from the AnyRoad webhook.

Add a Shopify event again and choose Update Customer as the Action event this time. Your Account will populate from the previous step.

Step 5 (optional): Add experiences to a customer profile

You can also add experiences to a customer's profile using Shopify products and orders. These steps automatically create a product in Shopify for each experience, and a new order when a customer books an experience.

Step 5a: Search existing products and add new ones

This step searches to see if an experience already has an associated product in Shopify. If not, it creates a new product for each experience.

Add a Shopify event again and choose Find Product by Title or Handle as the Action event. Your Account will populate from the previous step. Click Continue.

Step 5b: Select the Product Variant ID

This step selects the Variant ID from the previous product search step, which can differ based on whether it's a new or existing product in Shopify.

In order to create a customer order in the next step a Product Variant ID is required.

Step 5c: Create a customer order

This step creates an order on a customer profile in Shopify with the product associated with the experience they booked.

Add a Shopify event again and choose Create Order as the Action event. Your Account will populate from the previous step. Click Continue.

Configuring Webhooks in AnyRoad

In order to configure webhooks you’ll need to start your Zapier setup first because webhooks require the destination URL from Zapier.

This configuration sends two webhooks from AnyRoad:

To setup a webhook:

  1. Navigate to Webhooks in Settings
  2. Select + Add Endpoint:
  3. Paste your webhook URL from Zapier into the Endpoint URL field
  4. Enter an optional description
  5. Select two events: booking.confirmed and guest.additional.updated
  6. Click Create

You’re now ready to send a test event to Zapier:

  1. Navigate to the Testing tab
  2. Choose booking.confirmed under Send event
  3. Click Send Example

How to associate Shopify transactions with customers

AnyRoad customers will now have an associated profile in Shopify when they purchase merchandise on-site. Your staff can add their profile to a transaction.

It's important to ensure staff adds a customer to every transaction they can in Shopify. If you have partial compliance you won't have trustworthy data to track the impact of experiences on sales.

During a transaction, staff tap Add customer in the top right.

Tap Search customers.

Search for the customer by email or name and select them.

The customer is now associated with the order.

Shopify Reporting

Shopify has robust reporting allowing you to segment reports by the customer tag you added in Step 3 and Step 4.

In the Analytics Reports tab, you can add Customer Tag to Dimensions on existing or custom reports to perform analysis like:

You also have robust reporting by customer location (city, state, country) with AnyRoad data.

Because you now associate orders with customers, you can identify and target your most valuable repeat customers based on transaction count and total spend by customer.