# Integrating with Shopify POS March 27, 2025 ## Overview When guests purchase bottles and merchandise on-site through Shopify POS you can associate these transactions with their AnyRoad profile to understand **who** is purchasing and **how much they spend over time** with your brand. With this data you can identify and target your most valuable customers, and better understand the impact experiences have on on-site sales. This integration: - Automatically syncs all guest profiles and first party data from AnyRoad to Shopify - Enables staff to associate a Shopify transaction with an AnyRoad customer - Allows you to identify your most valuable customers and segments based on their spending patterns In order to use this integration you need: - [AnyRoad webhooks](https://help.anyroad.com/en/articles/9658981-understanding-and-leveraging-webhooks) enabled - [FullView](https://help.anyroad.com/en/articles/9658867-fullview-additional-guest-information) enabled so both booking and additional guests have profiles in Shopify (recommended but not required) - A no-code integration platform, like Zapier, to capture webhooks from AnyRoad and send them to Shopify - On-site staff commitment to associate Shopify transactions with AnyRoad customers ## Setting up Zapier AnyRoad webhooks send all guest and booking data in real-time when a guest registers online or on-site. By connecting these webhooks to Shopify, every AnyRoad customer has an associated profile in Shopify when they make an on-site purchase. Since Shopify doesn’t support capturing webhooks directly, you will need a 3rd party service to capture this data and send it to Shopify. This guide explains how to do this with Zapier, a web-based automation tool that connects apps and services. There are other similar platforms and services that can do this as well. ### Create a Zapier account If you don't already have one, create a Zapier account with the [Professional plan](https://zapier.com/pricing) or higher in order to integrate with Shopify. Zapier charges based on the number of tasks per month - this integration uses 2 tasks per guest registration for the standard setup or 4 tasks if you include the steps to create a product in Shopify. You can estimate the number of tasks you need by multiplying your average number of AnyRoad visitors per month by 2 or 4. ### Configure the integration in Zapier This integration sends AnyRoad customer data to Shopify through Zapier: - [Step 1: Capture AnyRoad webhook](https://help.anyroad.com/en/articles/10780410-integrating-with-shopify-pos#h_e6242180a7) - [Step 2: Format guest opt-in data (optional)](https://help.anyroad.com/en/articles/10780410-integrating-with-shopify-pos#h_fecab683d6) - [Step 3: Search existing customers and add new ones](https://help.anyroad.com/en/articles/10780410-integrating-with-shopify-pos#h_18711c55aa) - [Step 4: Update an existing Shopify customer](https://help.anyroad.com/en/articles/10780410-integrating-with-shopify-pos#h_dcd0f36a6a) - [Step 5: Add experiences to a customer profile (optional)](https://help.anyroad.com/en/articles/10780410-integrating-with-shopify-pos#h_bb54aeea85) #### Step 1: Capture AnyRoad webhook This step captures the webhook data from AnyRoad in Zapier. In order to complete this step, you’ll need to [configure the webhook in the AnyRoad dashboard](https://help.anyroad.com/en/articles/10780410-integrating-with-shopify-pos#h_511ec11fa5) as well. Create a new zap and choose **Webhooks** as the trigger and **Catch Hook** as the trigger event. ### Step 2: Format guest opt-in data (optional) This step transforms AnyRoad guest opt-in data into the Shopify format. If you collect email opt-ins through AnyRoad and use Shopify for marketing, you'll want to send guest opt-in answers to Shopify. Shopify uses a boolean format (true or false) to collect opt-in data while AnyRoad uses text (yes, no, or partial). This step transforms the AnyRoad data into the Shopify format. Choose **Formatter** for the next action. ### Step 3: Search existing customers and add new ones This step searches to see if a customer already exists in Shopify with the same email address. If not, it creates a new customer. You will be prompted to select your next action. Search for and select **Shopify**. Set the **Action event** to **Find Customer**, and connect your Shopify account under **Account**. ### Step 4: Update an existing Shopify customer This step updates an existing customer profile in Shopify with data from the AnyRoad webhook. Add a Shopify event again and choose **Update Customer** as the **Action event** this time. Your Account will populate from the previous step. ### Step 5 (optional): Add experiences to a customer profile You can also add experiences to a customer's profile using Shopify products and orders. These steps automatically create a product in Shopify for each experience, and a new order when a customer books an experience. #### Step 5a: Search existing products and add new ones This step searches to see if an experience already has an associated product in Shopify. If not, it creates a new product for each experience. Add a Shopify event again and choose **Find Product by Title or Handle** as the **Action event**. Your Account will populate from the previous step. Click **Continue**. #### Step 5b: Select the Product Variant ID This step selects the Variant ID from the previous product search step, which can differ based on whether it's a new or existing product in Shopify. In order to create a customer order in the next step a Product Variant ID is required. #### Step 5c: Create a customer order This step creates an order on a customer profile in Shopify with the product associated with the experience they booked. Add a Shopify event again and choose **Create Order** as the **Action event**. Your Account will populate from the previous step. Click **Continue**. ## Configuring Webhooks in AnyRoad In order to configure webhooks you’ll need to start your [Zapier setup](https://help.anyroad.com/en/articles/10780410-integrating-with-shopify-pos#h_e6242180a7) first because webhooks require the destination URL from Zapier. This configuration sends two webhooks from AnyRoad: - [booking.confirmed](https://help.anyroad.com/en/articles/10416190-webhook-catalog-schema) - [guest.additional.updated](https://help.anyroad.com/en/articles/10416190-webhook-catalog-schema) **To setup a webhook:** 1. Navigate to [Webhooks in Settings](https://app.anyroad.com/#settings/webhooks-settings) 2. Select **\+ Add Endpoint**: 3. Paste [your webhook URL](https://help.anyroad.com/en/articles/10780410-integrating-with-shopify-pos#h_e6242180a7) from Zapier into the **Endpoint URL** field 4. Enter an optional description 5. Select two events: **booking.confirmed** and **guest.additional.updated** 6. Click **Create** You’re now ready to **send a test event to Zapier**: 1. Navigate to the **Testing** tab 2. Choose **booking.confirmed** under **Send event** 3. Click **Send Example** ## How to associate Shopify transactions with customers AnyRoad customers will now have an associated profile in Shopify when they purchase merchandise on-site. Your staff can add their profile to a transaction. It's important to ensure staff **adds a customer to every transaction** they can in Shopify. If you have partial compliance you won't have trustworthy data to track the impact of experiences on sales. During a transaction, staff tap **Add customer** in the top right. Tap **Search customers**. **Search for the customer** by email or name and **select them**. The customer is now associated with the order. ## Shopify Reporting Shopify has robust reporting allowing you to segment reports by the customer tag you added in Step 3 and Step 4. In the **Analytics Reports** tab, you can add **Customer Tag** to **Dimensions** on existing or custom reports to perform analysis like: - **Percent of orders** from visitors who attended an experience - **Average order value** of an experience visitor vs. other customers - Which **products** experience visitors purchase vs. other visitors You also have robust reporting by **customer location** (city, state, country) with AnyRoad data. Because you now associate orders with customers, you can identify and target your most valuable repeat customers based on transaction count and total spend by customer.