# Event Insights to Demonstrate Brand Impact & Prove ROI

Utilize best-in-class experience analytics and event insights to deeply understand your guests, confidently demonstrate success, and surface opportunities to further grow brand loyalty and revenue from your experiential marketing efforts.

The top experimental brands in the world use AnyRoad.

Customer results

## Real brands. **Real outcomes.**

3x

Increase in registrations

AnyRoad enabled a 3X increase in marketing opt-in rates in a six month period from brand home registrations.

16pt

NPS score increase

Using AnyRoad analytics, Diageo learned that post-visit NPS was higher than pre-visit NPS.

50%

More consumer information captured

POPLIFE's marketable database growth was better with AnyRoad than with competitors.

73%

tours now booked online

Ben & Jerry’s Factory Experience brought its ticketing system into the now for a smoother customer experience and more visibility.

### Flexible Reporting & Event Insights

## Evaluate Experiential Marketing Performance

Leverage out-of-the-box dashboards for real-time visibility into experience performance and ROI. Want to align your insights with your top goals and priorities? Configure reports and custom dashboards for a tailored view of the metrics and KPIs that matter most.

### Actionable Trends

## Dive Deep into Your Data & Surface Opportunities

Industry-leading data capture is only step one. AnyRoad makes it easy to segment event insights and map your guests by demographics, psychographics, NPS, and more. Improve your marketing efforts by deeply understanding your guests and get actionable insights to make experiences more impactful. Save your team time with automated online booking & ticketing tools. Tired of leaving money on the table? Optimize ticket prices, customize payment options, and facilitate on-site, walk-in bookings to measure and maximize ROI.

### PINPOINT FEEDBACK ANALYSIS

## Know Why Experiences Are Driving Impact

Post-experience surveys measure the guest experience and impact on purchase behavior, while collecting feedback on exactly what drives consumer satisfaction. Pinpoint puts AI-powered feedback analysis in your hands to surface trends automatically, interpret what customers like — and don’t like — about your experiences, and what you can do to improve.

### Industry Benchmarks

## See How Your Experiences Stack Up

Layer industry benchmarks over your brand’s experiential marketing data to see where you are over- and under-performing compared to peers in your industry. Overlay brand impact metrics such as NPS on top of guest demographics, experience type, and more to get a more complete picture of your experiences.

## Make every  **experience count.**

Join 500+ enterprise brands using AnyRoad to build lifetime consumer relationships.