Platform Overview
Better Experiences and the Data to Prove It
Scale your experiential success with AnyRoad, the only unified platform that fuels consumer brand events and experiences. Help your team share their work's worth and impact when you streamline, scale, and power your growth with rich data capture and analytics.
Streamline and Scale Operations for Your Experiential Marketing Program
Experience Manager
An intuitive, end-to-end solution built to deliver, manage, and scale impactful brand experiences.
- Leverage a single, unified platform for every aspect of event management – including booking and ticketing, guest communications, check-in, payments, and more.
- Monitor the performance and efficiency of onsite, in-the-field and virtual experiences to streamline and scale your efforts.
- Get a clear view into booking volume and capacity, and schedule your staff accordingly for more effective planning.
Guest Data Capture
Deliver consistent, on-brand interactions at every customer touchpoint and capture valuable first-party data from your events and experiences.
- Offer guests an elevated on-brand booking and registration experience that delights them every step of the way.
- Capture compliant, first-party data on every guest to deeply understand your consumers, brand affinity, purchasing behaviors and more.
- Gather feedback throughout the guest journey – before, during and after each experience – to deliver better, more personalized experiences.
AI Insights
Understand impact and demonstrate the ROI of your experiences with dedicated experience analytics & data-driven insights.
- Use out-of-the-box dashboards and reports to prove success and know with confidence where to place your bets.
- Leverage advanced analytics tools to drill down into your data, segmenting your insights and surfacing the metrics that matter most for your brand.
- Get automated AI-powered feedback analysis, monitor emerging trends and compare your experiences and guest profiles to industry benchmarks.
- Measure the impact of your experiences on guests’ purchasing behavior to maximize customer lifetime value.
Integrations
Get a more complete view of your guests and the impact your experiential marketing strategy has on your business by integrating AnyRoad with the solutions your teams are already using.
Easily integrate with your CRM, marketing tools, POS and data platforms and solidify your experiences are a core component of business success.
Streamline Operations & Prove ROI for Every Experience
From tours and tastings to field activations, pop-ups and virtual events, AnyRoad makes managing your experiences a breeze and gives you the tools to turn guests into loyal fans. Our unified experiential marketing platform offers everything you need to run your events – booking and ticketing, guest data capture, resource management, integrated payments, post-event feedback, and more.
Booking & Ticketing
Automate with self-service, online booking tools, easily handle walk-ins, and make it easy for guests to check in with flexible ticket scanning options.
First-Party Data & Feedback
Quickly collect valuable insights from every guest who walks through the door, then use it to build brand loyalty and increase the lifetime value of customers.
Best-in-Class Insights
Get a deeper understanding of your guests, measure performance of your programs and clearly report on the revenue impact of your experiences.
Seamless Guest Experience
Impress your guests with every interaction, from on-brand booking and rapid check-in to thoughtful, post-experience follow-up.
Configurable Solutions
Build experiences your way, report on the metrics that matter, and tailor the platform to your needs.
Integrations Made Easy
Integrate with your tech stack to power marketing efforts, share KPIs with stakeholders and supplement your CRM or customer database.
Real brands. Real outcomes.
3x Increase in registrations
AnyRoad enabled a 3X increase in marketing opt-in rates in a six month period from brand home registrations.
16pt NPS score increase
Using AnyRoad analytics, Diageo learned that post-visit NPS was higher than pre-visit NPS.
50% More consumer information captured
POPLIFE's marketable database growth was better with AnyRoad than with competitors.
73% tours now booked online
Ben & Jerry’s Factory Experience brought its ticketing system into the now for a smoother customer experience and more visibility.